Volvo launches an entirely new car brand named SELAMAT
KUALA LUMPUR, 22 January 2026 – To draw attention to Volvo’s latest new model launch, the ES90, Volvo Malaysia instead launched an entirely new car brand called ‘SELAMAT’. A fully integrated campaign, with a specially designed camo car, digital outdoor, and digital assets specifically created to re-engage Malaysians with Volvo’s core values in safety. In Malaysia, “Selamat” has […]
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