KUALA LUMPUR, July 29 — Blackpink member Jennie has signed with Alta Music Group, a label founded by former Spotify executive Jeremy Erlich, according to the Korea JoongAng Daily citing a recent report by Variety.
Erlich, previously the global head of music at Spotify, has also held senior roles at Universal Music Group and Interscope Geffen A&M.
Alta Music Group said it is partnering with Jennie’s agency Odd Atelier and The Black Label, which manages other K-pop acts including Allday Project, Jeon Somi, Rosé and Meovv.
The latter two will be involved in distribution and label services.
In a statement, Erlich described Alta as “a best-in-class team focused solely on supporting our artists and the music they create. Everything else does not matter.”
Jennie’s latest solo album Ruby, released in March, peaked at No. 7 on the Billboard 200 albums chart.
