LEADING Malaysian digital publisher REV Media Group (RMG) recently introduced REV ID, which connects multiple data points to provide advertisers with better audience insights to help personalise their marketing campaigns.
REV ID is a single sign-on feature that stitches data across all RMG websites to create a unique singular audience, and has expanded to now include data from Digital Out-Of-Home (BIGTREE), e-commerce (Wowshop) and on-ground events (Jom Heboh) as well.
In 2021, RMG shifted its focus from third-party cookies across all main websites to first-party data. Today, REV ID has more than 27 million unique active monthly first-party data.
This means that advertisers can now target local premium websites as well as support the local market.
RMG also continues to leverage their leading position by using Best in Class Adtech and Martech (Advertising & Marketing technology), maintaining its market position as the largest consolidated and unified media assets in Malaysia.
Every month, over 13.3 million unique Malaysians browse RMG’s digital assets, so best-in-class technologies will go hand in hand, providing the best experience to RMG’s users and their advertisers.
During this year’s edition of RMG’s annual Exploding Content event, marketing director of foodpanda Bernard Chong shared how they leveraged RMG’s cult following, and how their campaign has seen success in both the top funnel and bottom funnel.
Further omni-channel integration allows advertisers to plan campaigns seamlessly and activate audiences across both digital inventories and Digital Out-Of-Home (DOOH) inventories in a more effective way.
“In the year to come, we will see exponential growth in DOOH, turning static to active. Audience precision in mass targeting creates social talkability and engagement,” said chief operating officer of BIGTREE Stephanie Wong.
Chief executive officer of RMG Samuel Wee also said, “We are excited to offer advertisers better omni-channel solutions backed by data.”
RMG plans to expand its offering by building stronger omni-channel first-party data within the group, and using this data to address inventories on DOOH and more to be announced.
© New Straits Times Press (M) Bhd
