‘Fakefluencers alert’: Why brands should beware of fake social influencers
KUALA LUMPUR, March 26 — Influencer marketing has become a super-hot trend in marketing over the past few years. Thanks to smartphones, social media channels have revolutionised the way consumer behaviour is shaped. Conventionally, brands had to mainly rely on TV or radio commercials, print ads or out-of-home advertising to get noticed. Today, the sky … Read more
