MAY 10 — Western-centric femvertising can provoke uneasiness and controversies in non-Western markets. Understanding local culture and collaboration are crucial. The rise of femvertising — using feminist ideals in advertising to promote products — has sparked debates about its role in empowering women. Originally hailed as a progressive step toward gender equality, femvertising has encountered … Read more
PARIS, April 29 — French police today summoned cinema legend Gerard Depardieu for questioning over suspected incidents of sexual assault with a view towards placing him in custody, a police source said. Police were to question the 75-year-old actor over allegations by two women that he assaulted them — one on a film set in … Read more
PARIS, April 6 ― A bemused Paris bakery owner has been besieged by smartphone-wielding youngsters over the past year, keen to snap themselves with the latest pastry craze: the crookie. A croissant filled with cookie dough might sound like a fistful of heart attack, but everyone knows it’s going to be tasty, even when all … Read more
KLANG, April 1 — The Israeli man arrested by the police with six pistols in his possession at a hotel in Jalan Ampang, Kuala Lumpur on Wednesday entered the country using a valid French passport, Home Minister Datuk Seri Saifuddin Nasution Ismail said. The passport was issued legally by the French embassy in Tel Aviv, … Read more
LILLE, March 23 — It’s a television thriller series about a tense campaign for a French presidential election in 2025, where hopes can be dashed by a last-minute change of fortune. Advertisement And the person behind Dans l’ombre (In the Shadows) as co-author of the original book and co-script writer of the drama should know … Read more
TOURS, March 18 — The Michelin Guide unveils its annual list of the best French restaurants today, with its boss praising the “cultural dynamism” of a new generation of chefs. After a long period of resting on the laurels of its gastronomic reputation, France has seen a flourishing of new establishments in the last decade … Read more
PARIS, March 12 — A French baker has won the Chocolate Croissant World Cup, wowing judges with his windmill-shaped variation of the pastry with a dash of Chinese pepper and a citrus glaze. What US coffee houses market as a “chocolate croissant” is called a “pain au chocolat” in most of France, except in the … Read more
KUALA LUMPUR, March 11 — After taking over Sentul Pavilion last November for its Cruise collection, Dior is back with its exclusive pop-up and café in KL. This time, the French luxury brand is showcasing its Women’s Spring Summer 2024 collection. Housed at level nine of Colony at The Met from now till March 17, … Read more
PARIS, March 11 — French linguist Bernard Cerquiglini would like to send a copy of his new book, The English language doesn’t exist: it’s badly pronounced French, to King Charles III. Rather than aiming to make the monarch sputter into his morning tea, “it’s a book written from a humorous perspective, it’s deliberately in bad … Read more
PARIS, Feb 28 — The French start-up Mistral AI has announced the launch of its first AI-powered conversational chatbot. Still limited and accessible only by signing up to a waiting list, Le Chat is nevertheless billed as a French alternative to ChatGPT, the leader in this field. Le Chat is a multilingual conversational assistant, based … Read more
